A campaign for AARP’s brand new Instagram account. We kicked it off with AARP’s most valuable asset: women of a certain age. These bold ladies gave their best advice for a “younger” audience, an audience which will inevitably also age into AARP status.
Role: Creative Director/Art Director
AARP partnered with Facebook’s Creative Shop to launch their Instagram. Our job was to make an organization synonymous with “old people” relatable to millennial women, a group that is constantly being told not to age. But what’s wrong with aging? Age makes you wise. And old ladies are really bold ladies.
We wanted to break through the sea of anti-aging ads with a celebration of age and the wisdom that comes with it. We interviewed a series of real bold ladies and asked them to share their wisdom on everything from sex to self-care to careers.