Shopify Editions | Winter ’25

At Shopify, “boring” means solid reliability, seamless performance, and tools that just work. It’s the foundation merchants count on so they can focus on what truly matters—growing their business.

"The Boring Edition" is anything but. On the flip side of a beautifully boring website, we created 188 AI-generated videos (click that not boring radio button). Using a combination of Midjourney, Suno, Runway and video editing software we brought every single “boring” product update to life in video form. There are multiple delightful moments throughout. You can connect your mobile phone via the QR code to use it as a remote and channel surf, or press the Print button and get a hard copy of every update. Calling +1-844-774-0779 will take you to an audio version of the site. The Edition is shoppable. Add a Boring t-shirt to chart. The entire website is Shopify in a nutshell, providing value for our merchants, and having fun while doing it.