For Cannes, our mission was twofold: 1) Create a compelling experience that creates awareness about Curated throughout the creative community at Cannes, and 2) Capture interviews from some of the greatest creative minds in the industry, and share that content with the world.

To achieve this we set up an Aura-reading studio that served as both a portrait experience and an interview set. Attendees across Cannes lined up to have their portraits taken, which we packaged with a Curated photo slip for social sharing. Video interviews with thought leaders such as Gary Vaynerchuk, Kerstin Emhoff and Noor Tagouri scaled the experience to our social channels.

We were tasked with designing a community space at Facebook Beach. Facebook Community Hub was created to house a series of speakers, dancers, activitists, interviews and demonstrations. We then created posters for each of those events, which became the background, was used in marketing and created a deeper sense of community celebration.