In 2016, we were surprised to learn that some people didn’t know what Spotify was. And if they’d heard of it, they didn’t know how it was different from any other music service.
Solution: Target lapsed Spotify users and late adopters on Facebook (and Youtube and Hulu) with Product demos that focused on everyday yet awkward events where Spotify’s features could save the day…with a little camp.
Facebook Creative Shop Team: Christy Liu, Nico Martinez Phipps, Jim Therkalsen
Director: Declan Whitebloom
Media Agency: 360i
Role: Creative Director/Art Director