Meta Beach @ Cannes

june 2022

For the 2022 Cannes Lions International Festival of Creativity my team was tasked with bringing awareness about the (then new) Reels product to the creative industry audience. To achieve this we activated the Reels SuperStudio, an immersive creation studio, and taught daily Reels Workshops at the Meta stage

To showcase Reels and its endless possibilities as a creative format, we built the Reels SuperStudio right on Meta Beach. Felipe Pantone created the art and AR effects for the rooms that comprised the psychedelic set. When edited together, the reels created a fantastical short film. Visitors were taken through the rooms guided by reel directors who instructed them on how to use the set to create the reel, and then helped stitch the video together to post on IG.

A daily Reels Workshop was a key part of the programming at Meta Beach. With Reels as the most recent product launch, the workshop was focused on taking simple filmic Reels technics like split screen and transitions, to make Reels easy and accessible to our audience.